Hey friends! Melissa here. If you’re new or if you’ve been engaging with the podcast for a while, as always, I’m grateful for you!
I’m recording this podcast at the end of June 2022, and I’m excited to see you take the tips from this short and sweet episode and apply them to your launches this year.
Fun fact: I’m recording this episode in my office, which is a sunroom at my house with all windows, and my air conditioning is broken. It’s about 90 degrees outside, so the inside of my house is about 81, and this room feels like 100, even with a fan on.
But as they say, the show must go on!
Before we get to the content I wanted to let you know that I’m booking Launch Strategy VIP Days for July and August. During your VIP Launch Strategy Day with me, we build the launch system + sales strategy (your way!) that can generate results and ease you’re craving.
To help you see if a Launch Strategy VIP Day with me is a good fit for you, I’m offering complimentary consult calls next week to give you some preliminary ideas on how to make your launch more simple, and add more revenue, of course.
This is NOT a sales call – just a chance for you to get some quick tips and see if you like my style. You can take my ideas, run with them and even book a VIP Day with me if it feels aligned. Or run far away from them. It’s your call. 🙂
The word “launch” has a lot of different meanings in the online space.
I like to define a product launch as a digital campaign where you create an experience that gets your potential customers excited about the solution your product or service creates for them.
That experience could be a number of things:
- a live or pre-recorded masterclass
- a 7-day challenge
- a virtual conference or summit
- a private podcast feed
- a video series
- a live video extravaganza
- a series of free 1:1 sessions
- a live event
- an influencer campaign
It’s a lot like trying a sample at the grocery store or going to a wine tasting. No one wants to eat or drink anything they don’t like, and the same goes for your products and services. (It’s totally why I’m offering free consults next week!).
When you launch, you grow your audience, show off your expertise, and hopefully, your customer base and bottom line. And the visibility that comes with a launch can help you attract podcast interviews, speaking opportunities, and even new clients. 🙂
Here are 3 ways to add more revenue to your next launch:
1. Add a VIP option (or another tier) to your product or service.
When you buy an airplane ticket – you can fly private, first class, or economy. Buyers love options. Make it easy for them to choose the one that’s best for them. My favorite brand, Ouai, just launched a new hair serum + supplement exclusive bundle, and I bought it immediately. I was drooling over the sales page. Here’s what this could look like:
- If you sell premium web design services, add a VIP Brand Strategy day to your normal package, or a collateral package.
- If you sell a coaching program or mastermind or even a course, offer VIP support via 1:1 Voxer access, a private consult once a month or an online community for VIP members.
- If you sell a consumable product, create a campaign featuring influencers talking about the benefits of purchasing your high end bundle.
2. Pay attention to user behavior during your live launches.
Where are they clicking?
What questions are they asking?
Where are you getting the most sales? (live webinars? email campaigns? influencer campaigns?)
What kind of bonuses can you offer to incentivize people to buy?
How can you give them 1000% confidence in what you’re selling?
Can you get on the phone with potential clients?
Can you offer a payment plan?
The possibilities are endless, but it’s up to you to make it happen.
The last time I launched my mastermind for designers, I noticed I didn’t have as many applications as my previous launches.
So, I changed my sales strategy. I changed the text on my button from “Apply Now” to “Book a Call” and increased conversions by 50%. An application is a little bit more intimidating than a call. In this case, I changed the call-to-action on my sales page mid-launch and got way better results.
3. Book a Launch Strategy VIP Day with me this summer!
For real. I’ve been in the weeds with my own launches for 4+ years, helped launch a course that generated $2+ million in sales, and designed sales pages for all kinds of digital offers. And, once you create the system + strategy for your launch, you can use it over and over again, making it better every time.
I’m here to help you transform your launches into a record-breaking blockbuster when you book a VIP Launch Strategy Day with me this summer. If you sell a premium web design service, a digital course, or even a coaching program, I can help with your launch system + sales strategy. Each day is custom for each online service provider + creator I work with.
The investment for summer VIP Days is $4,000 and I have space available for these in July and August. If you’re interested or wanna learn more, you can email me at design (at) melissaburkheimer.com and say and say “sign me up for a VIP Launch Strategy Day” and I’ll be in touch within 24 hours. 😉
To help you see if a Launch Strategy VIP Day with me is a good fit for you, you can book a complimentary consult call next week to give you some preliminary ideas on how to make your launch more simple, and add more revenue, of course.
Get some quick tips and see if you like my style. You can take my ideas, run with them and even book a VIP Day with me if it feels aligned. Or run far away from them. It’s your call. 🙂
Cheers to selling out your next launch and doing it with ease, your way, of course.
Thanks for reading / listening. I hope all your dreams come true.
Like what you heard?