Natasha Lakos has been called “the go-to creative” for the next generation of thought leaders. She’s worked with a handful of Oprah’s SuperSoul 100s and a long list of big-hearted entrepreneurs. Through her practice as a designer and creative director, she’s learned that when your personal brand reflects your true identity, the world re-arranges itself to gather at your feet. Learn more at natashalakos.com
Here’s what we cover during episode 030:
- How she was always enamored with graphic design
- How she landed a job as a product designer out of dozens of applicants at a job fair
- Why she decided to start her own business and how she got her first clients
- How she started doing work with Danielle LaPorte
- Why she thinks that following your intuition is very important and how it has guided her to success
- Why meeting Marie Forleo and taking B-School was one of the key things in getting her personal brand started
- Why she stopped working with all of her clients and worked for one business owner for 2 years, and how she came to that decision
- How she moved to offering only one package instead of a bunch of small services and how it instantly changed her business
- Her biggest mistakes with clients and what she does to prevent them from happening again
- Why setting clear expectations when you work with clients is the key to success
- How she prices her services and why she rarely charges by the hour
- Why she would never put examples of work that she doesn’t want to do in her portfolio
- Why Natasha believes collaboration over competition – especially amongst designers
- Her advice to young designers on how to create connections and go to the next level
- Why she emphasizes owning your uniqueness as a person and as a business owner and what it can do for you and your brand
Links mentioned:
Connect with Natasha on Instagram
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