The Design Business Show 035: Creating Next-Level Brands with Sarah Ancalmo-Ashman

Director : Melissa Burkheimer | June 5, 2019

Sarah Ancalmo-Ashman is the founder of Public Persona Studio, a company focused on helping entrepreneurs and influencers uplevel their business, elevate their influence, and increase their perceived value through branding.

She has over 15 years of experience as a brand strategist and creative director for influencers, thought-leaders, and business owners developing and creating compelling and cohesive brands that are memorable and attract attention.

She has worked with thought-leaders such as Amy Porterfield and Nikki Elledge Brown as well as Fortune 500 companies such as Estee Lauder, Vogue Magazine, and Mercedes Benz.

Here’s what we cover:

  • How I first found out about Sarah through her work on Nikki Elledge Brown’s site
  • How she got her start at design school + some of the first projects she worked on for Madonna and Radiohead
  • What she loves about full-scale video and photo shoots
  • How she stood out from her competition by using a television-like experience using an interactive TV Dinner box that linked to a website with her portfolio
  • How she got the name “Pitch Bitch” and what goes into building a pitch that big brands want to see
  • How she got those gigs in her early days and advice she received while in school
  • How designers can create better pitches
  • How she made the decision to step out of the NYC agency world and start working with entrepreneurs
  • The story behind when she first met Marie Forleo 10 years before she took B-School
  • How she structured her packages when she first got started after B-School
  • The structure of her core brand offer, Privé
  • What she used to charge for it, and what she charges now
  • Her process for working with copywriters and other creatives of her brand package
  • Why I think photoshoots are dreamy, especially the ones that Sarah produces
  • How she serves her clients from start to finish on their brands
  • What her business looks like today
  • What it’s been like is adding a new baby to the mix
  • Why she thinks it’s okay for things to shift and change in your business
  • Her advice for designers who want to make a change


Links Mentioned:

Public Persona

Nikki Elledge Brown’s Website


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