The Design Business Show 058: How to Collect, Write, and Use Testimonials to get More Sales

Director : Melissa Burkheimer | November 4, 2019

On today’s episode, I’m going to talk to you all about testimonials an how to get them in your business.

  • Why I love testimonials – especially for designers
  • How designers can build the “ask” for testimonials into their design process
  • A way to get more leads if you are a web designer
  • The questions you need to ask your clients to get testimonials
  • Why you shouldn’t be triggered if people don’t give you a response
  • Why you should use feedback to improve your process
  • Why I recommend you get written permission to use testimonials in a promotional manner
  • The 3 examples of testimonials I use when I teach people how to write them
  • Why testimonials are a great asset to your business
  • Why I think you should need to create a testimonial results bank
  • How I strategically sent samples of my work to a potential client and then she booked the project with me the very next day

Here are the questions to ask when you want to get feedback and testimonials:

  1. What’s the biggest bottleneck you faced before we worked together?
  2. What’s been the biggest benefit that you’ve experienced while working with me?
  3. How is your life different now than before we worked together?
  4. Do you have any measurable results you can share with me?

Testimonial examples (these are not real – but my friend Rachel is awesome!).

“Rachel Luna is a force of nature. Get her on your success team before her calendar fills up. I sold out my program after completing Lesson 1 in her course, and it’s the best money I’ve ever invested in myself.”

“Rachel Luna is the smartest affiliate marketer in the world and I love her shoes.”

“I was hesitant to invest at first, but I doubled my monthly revenue within 2 months of working with her because I did the work and followed her affiliate marketing strategy.”

How I styled testimonials on my mastermind sales page:

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