The Design Business Show 077: Logos, Websites and Branding for Beauty Brands with Nicole Martinez

Director : Melissa Burkheimer | February 4, 2020
Check out episode 77 of The Design Business Show to hear how Nicole Martinez transitioned from the wedding industry to working with beauty brands.

Nicole Martinez has been a serial entrepreneur since the age of 7. She kind of bypassed the whole lemonade stand idea and catapulted right to door-to-door sales of her own handmade products!

Living in southern California, while attending high school, Nicole was really lucky to be able to take part in film production as well as take summer acting classes at Pepperdine University. These were her most significant formative years, because she felt right at home in the world of film…not just in front of the camera, but also behind it. She soaked in everything from editing and design to directing and photography. All her interests culminated into an intuitive knack for computers—auto cad, web design, coding, programming, and more. Her inner nerd met up with her creative alter ego and her head became filled with ideas.

However, just as most do, she followed the traditional pattern of life, and got herself a job out of high school, since her 7-year-old entrepreneurial spirit wasn’t quite burgeoning anymore. Before too long, and just like in the movies, a loss became a life-changing opportunity.

She was laid off from her job and, rather than jump back into the rat race, she jumped head first into her first business. Would you believe a Wedding Stationery business? What’s more, it was an outstanding success! She got write ups in magazines, accolades over social media and built a solid clientele and was pretty blown away.

Well, as the saying goes, success begets success. Her itchy feet and inner nerd called on her to move on to something new. That is when she started up A Brand New Beauty.

Here she is today, not yet 30 and running another successful, and rapidly growing enterprise dedicated to helping lady beauty professionals and wedding planners start and grow their own businesses.

Her passion is sharing all the tips and knowledge she garnered while starting and growing her own brands and businesses. She understands the importance of knowing, and growing, your audience. She has an ingrained spidey-sense about branding strategy, social media is her wheelhouse, and search engine optimization as just one of the many languages she speaks.

If you are a woman in business, whether starting out, starting over, or looking to grow, she can help. She’ll work with you to build a unique brand, develop a wicked social media strategy, engage your ideal clients and nail sales.

She’s about Women In Business. It is her credo, passion, drive, and her own pay it forward way to share what comes most naturally to her so that it becomes a fluid, seamless process for her clients. Empowering women who empower others. How much more flawless can it get?

Here’s what we covered on the episode:

  • How Nicole wanted to be an actress when she grew up
  • What her experience was like when she spent the summer in acting classes at Pepperdine when she was a kid
  • What it was like when she started her wedding stationery business
  • Why you are your own club promoter when you own a business
  • Why using social media helped her audience taking her seriously
  • How she asked for shout outs for the people that she worked with early on
  • How she got a lot of sales on Etsy early on in her business, and why it’s a great platform for designers who work on wedding stationery
  • Why she decided to stop focusing on wedding stationery, and shifted her focus to helping women in business
  • The type of design work that she did when she first started her business
  • How giving away free information helped her
  • How she learned that she can’t be offering everything under the kitchen sink to her clients
  • The 3 main services that she offers now in her business
  • How she creates custom packages for her clients after meeting with them on sales calls – and how she works within their budget
  • How she gets her clients today from Facebook and Instagram, but her main focus going forward will be on Instagram
  • How Nicole gets clients to pick a start date, even though she has a waitlist for working with her
  • What Nicole charges for her websites and logos, and why she chose to price her services the way that she does
  • The online workshops she hosts for female entrepreneurs
  • Why she thinks designers should start to use FB ads to stand out on Instagram
  • Why she recommends teaching on social media instead of trying to sell to your followers and fans
  • Her tips for other working moms who run businesses
  • Why Nicole ended up getting a business phone, and how she manages that without getting distracted

Links mentioned:

Connect with Nicole on Instagram

Nicole’s website

Abu, the FB ads trainer that Nicole mentions


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