The Design Business Show 193: Passionately Creating a Business Around Your Mission with Paty Ventura

Paty Ventura is a creative mind with a business brain. She believes in helping businesses conquer their market, launching successful branding, websites & marketing campaigns through her DiamondBase platform.

Here’s what we covered on the episode:

Paty’s Creative Journey

How I found Paty on Twitter through Ari Hale, a guest on Episode 186 of The Design Business Show who shared her episode on Twitter
Paty shares that she has always been creative and fell in love with the creative industry as a profession when her parents bought her a camera at 15 years old
Through photography, Paty self-taught herself Photoshop and editing and found graphic design – she knew at 16 that she wanted to be a graphic designer
Paty went to school for design and received a bachelor’s degree in front-end design and visual development
How Paty still does photography today and incorporates it into everything she does
When Paty started doing freelance, she would take on photography and design projects but soon realized she was acting as a mini agency and started taking herself more seriously as a business owner
What sets Paty apart from other creatives is she tries to set her clients up the right way through her DiamondBase methodology
Paty shares that her 4 types of services are websites, branding, marketing, and photography campaigns
Last month, Paty hired her first official team member that helps her with copywriting, digital marketing, design, etc.; and says she is considering hiring another person because she realized she needs more help
Paty shares that she has been in business on and off for 7 years
The primary projects Paty works on are web design projects – anything from e-commerce sites to fully custom solution sites
Typically, the clients Paty works with are luxury/minority-owned, and she says at the start, she thought she could work with everyone, but through her rebrand realized that she does have a niche

How Paty Uses Social Media + Her Mission

Patty shares some of the wonderful luxury/minority-owned brands she works with
Through using Twitter threads, Paty saw her business skyrocket and has been able to connect with her ideal clients and get the projects she wanted
Patty says that people don’t take advantage of Pinterest enough, especially those in the creative space – she shares that a pin she uploaded to Pinterest 2 years ago is still driving traffic to her website
What works for Paty is repurposing content on Pinterest in Twitter in different ways
When Paty works with clients, she gives them presentation-worthy deliverables, which she will resize and put on Pinterest – Paty says she’s able to create 10 – 20 pieces of content on Pinterest that link back to her website from one client project
For Twitter, Patty uses the questions she gets from clients, and after answering them personally, she talks about the topic in-depth on a Twitter thread
Paty felt that her brand was all over the place, which is why she did a rebrand recently to nail down what she’s doing and who she is
On Patty’s social media platforms, she has been talking about what makes her, her, which has to do a lot with her Mexican culture – In her new brand, she incorporates the beauty of Mexico that she sees and wishes others would see
Paty’s brand is on a mission to redefine Mexican elegance
By revisiting Ari’s Allergic to Hourly program, Paty realized she needed to restructure her business because she had outgrown it – feeling burnt out, that doesn’t mean you’re a bad business owner; you just need to restructure your business and shift your strategy
Paty realized she was never going to be able to grow her business if she was doing everything herself, 16 hours a day which is when she decided to get serious about hiring
Before, Patty saw hiring someone as a burden, but once she got out of that mindset and thought about where she wanted her business to go, she realized she needed a team
Paty is building her business, Casa Ventura, to have a world-class reputation as the go-to creative studio for luxury, minority-owner brands, and products
Paty is passionate about helping luxury minority brands and celebrates their wins because they deserve to be on the top shelf, next to CHANEL and DIOR she says
While growing her brand in the future, Paty will focus on helping minorities and redefining the elegance of Mexican culture
Connect with Paty on Twitter, Instagram, or her website