The Design Business Show 228: SEO Specifically for Product Launches with Cinthia Pacheco

Cinthia Pacheco is the owner and founder of Digital Bloom IQ, a Digital Marketing Agency specializing in helping female business owners and brands grow their businesses and change the world. She and her team are incredibly passionate about assisting female founders in making an impact and partnering with their clients to reach more people who are already searching for them online. After five years of corporate working with companies like Avon, Sears, and Hyundai, she transitioned into the small business world, focusing on creating a digital marketing agency that specializes in SEO and Google Analytics services. She is on a mission to inspire Health and Wellness businesses to be more intentional about their SEO marketing and share more of their healing talents.

When she’s not working, you can find her playing with her daughter, chilling with her boyfriend, or watching Gilmore Girls on her couch.

Here’s what we covered on the episode:

How to Get Started with SEO

We first met Cinthia on episode 52 of The Design Business Show, where we talked about her background and attracting more clients using SEO
Last year, Cinthia became a mom, which has been a crazy lifestyle change but has inspired her to dream bigger in her business, help more people, and be more transparent
How parenting has changed Cinthia’s mindset about how she utilizes her time because she doesn’t have as much of it anymore
Cinthia does a lot of journaling and tapping to help with her mindset and shares some exercises she uses
I share a project I’m working on for an e-commerce brand where we are to the point of putting SEO terms on the page
The first thing Cinthia suggests doing is SEO research to create a keyword strategy for everything inside your brand; that way, you can look at what someone would search if they were ready to buy or if they weren’t ready to buy
Cinthia explains how your SEO keywords play a part in your messaging and content strategy but also says that not every page on your site needs to have keywords and be SEO infused
An SEO expert isn’t someone who comes in and tells you where to put keywords; they’re telling you what people are searching and giving you opinions on your customer personas
When you are just starting, Cinthia feels that you don’t need to spend money because you can search Google to see what people are searching and says to scroll down after you search to other suggested topics because those are also keywords
Keywords Everywhere is a paid tool integrated into Chrome that works off credits – as you search on Google, it will give you keyword suggestions, tell you how many times that keyword is being used per month, and how competitive it is
Other places to start keyword hunting are Quora and Reddit to see what people are asking
When looking at your SEO data, Cinthia recommends starting with the Search Console over Google Analytics because Google Analytics isn’t just SEO specific and could be more overwhelming
Cinthia gives examples of how to use different keywords throughout the customer journey for products and service providers to diversify your keyword strategy

SEO For Product Launches + Blogging

A mistake Cinthia sees many product owners make is not blogging – they are so focused on the product page, which is important, but they are missing an opportunity to answer customer questions, create a product guide, or how-to videos
When Cinthia tells her clients to blog about their competition, they get nervous but share how this has helped one of her clients rank on the first page
It’s okay if your product doesn’t align with keywords; they don’t need to live on your product page
Cinthia feels virtual products are a little easier because you can talk a lot more and utilize SEO in many ways than physical products – you can use keywords on your sales page, blog, testimonials page, etc.
If you have a product that is competing with Amazon in the search results, Cinthia explains that you need a strategy that differentiates yourself
If you want to work with Cinthia, they have a done-for-you retainer option because SEO can take a bit of time, or they have a done-with-you audit for businesses and people not ready to dive into a month-to-month retainer
Not only do they send you an in-depth audit of your business in the done-with-you option, but they also send you what to do next with the data you receive so then you can decide if you want to hire the SEO agency or take it upon yourself
Cinthia has an SEO course for those who have a team or any business owners who want to know how to do SEO for themselves
Listen to Cinthia’s Digitally Overwhelmed podcast episode, How to Hire an SEO Expert, where she talks about how to know if you are hiring the right person
Blogging is not dead, but Cinthia says that Google is pickier than ever about what it ranks, which isn’t a problem, but it is something to consider because you have to write useful content
All platforms have their pros and cons, but choosing not to have a website is a very personal choice – Cinthia explains that you don’t know what could happen to some of these platforms if you decide to only use Instagram or Facebook, for example
Check out the Digital Bloom IQ Website, where you can find Cinthia’s services, blog, podcast, and webinar series called the 90-Day SEO Plan, which is a great starting point for people