The Design Business Show 068: Get More Conversions Day 1 – Create a Clear Offer that People Can Recognize

Director : Melissa Burkheimer | January 2, 2020

Welcome to Day 1 of Get More Conversions. My name is Melissa Burkheimer and I’m your host, and I’m super grateful that you’re here.

Before we get started, I wanna make sure that you’re subscribed to the podcast wherever you listen so you don’t miss out on all of the episodes when they come out over the next 6 days.

And, if you wanna watch these tips on video, you can head on over to Instagram and follow me there @melissaburkheimer and make sure you’ve turned on your notifications for IGTV episodes.

And, I also wanted to let you know that there’s a way for you to win free access to Conversion Design School™, AND free 30-minute 1:1 call with me.

To win, it’s easy. Just take a screenshot of you watching the video on InstagramTV each day, share it on your stories, tag me @melissaburkheimer and use the hashtag #getmoreconversions, and each time you post, you’ll be entered to win.

Each post counts as 1 entry, so if you watch all 6 videos, post each day, then that means you have 6 entries.

The last day to enter the contest is Tuesday, January 7, 2020 at midnight CDT and the winners will be notified via Instagram DM.

In 2020 and beyond I wanna show you how to get better conversions in your business.

Having even just a basic understanding of what it takes to get the conversion will help you make more money with your launches.

So, what’s the first tip to getting more conversions?

Creating an offer with a clear end result that’s easily recognized, and mastering that offer so that people get results over and over again.

Here’s what I mean. When you’re selling something, it’s important people know what they’re getting.

What is the experience going to be like?

How is the offer delivered?
When are payments due?

What is the refund policy?

Who is the offer for?

Is there live support?

What’s the expected result your customers should achieve?

All of these questions should be easy for you to answer when pitching and selling it. If anything is confusing, your customers may click away.

And we don’t want them doing that. We want them to click “buy.”

And when presenting your offer online, it’s important to have a website that’s easy to navigate and renders on mobile.

Creating an offer brand identity with consistent fonts, a logo, colors, messaging and matching photography will help your audience recognize your brand.

You can even create module graphics, a custom pricing graphic, custom icons and more to make sure it’s cohesive and memorable.

The branding for your offer doesn’t have to be the same as your company brand. It can be similar or not the same at all.

One time I was designing a sales page for a client who liked to use cartoon rockets on his sales pages, and then he referred me to his friend, whose brand looked like it belonged on a page in Vogue.

I assured them we wouldn’t be using cartoon rockets in their design, and everyone was happy.

A clear offer, with clarity in the results and a look and feel that’s consistent will help people remember you.

When they’re ready to buy, they’ll come back.

After you’ve taken the time to give your offer a punch up, reviewed your offer brand assets, and gotten some clarity on the end result, post a video on Instagram Stories, and tag me @melissaburkheimer using the hashtag #getmoreconversions for a chance to win free access to Conversion Design School™ and a free 30 minute 1:1 call with me!

Thanks for listening, and stay tuned for the next episode coming out tomorrow to help you get more conversions in your business!

Links mentioned:

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