The Design Business Show 069: Get More Conversions Day 2 – How to Sell Using Strategic Design

Director : Melissa Burkheimer | January 3, 2020

Welcome to Part 2 of Get More Conversions. My name is Melissa Burkheimer and I’m your host, and I’m super grateful that you’re here.

Before we get started, I wanna make sure that you’re subscribed to the podcast wherever you listen so you don’t miss out on all of the episodes when they come out over the next 5 days.

And, if you wanna watch these tips on video, you can head on over to Instagram and follow me there @melissaburkheimer and make sure you’ve turned on your notifications for IGTV episodes.

And don’t forget to share you watching these videos on your Instagram Stories, tag me @melissaburkheimer and use the hashtag #getmoreconversions for a chance to win free access to Conversion Design School™ and a free 30-minute session with me!

If you haven’t watched or listened to Day 1 yet about creating better offers, you can listen at https://thedesignbusinessshow.com/068 or over on IGTV.

My second tip for getting more conversions is really understanding why design matters.

There are a million courses out there showing you how to create a course, launch a product, write your emails, build a membership, but no one is talking about design, and why it matters.

Oh wait, I am! 🙂

I’m going to cut to the chase: attractive design helps you sell more. Design elicits an emotional response in people, and we don’t want them making this emotion, we want them to be eager for more.

Think about it. If you walk into a restaurant and it looks dirty, there’s crap all over the tables, and you see an ant crawling across the counter, you’ll probably walk out.

You want all the digital design pieces that your potential clients access to be clean, easy to follow, easy to use on all platforms, and to create a sense of urgency when you buy.

And remember, accessibility, mobile design and responsive sites are more necessary than ever.

If someone clicks on your website on their old phone and it doesn’t work, they’ll probably click away. And we want them to click buy!

Here are 3 ways you can sell your offer using strategic design:

  1. With smart slide design. Seriously. Giving people who need all the info a slide design to look at that lists everything that’s included with your offer will make them more excited to buy. Whether you’re on stage or doing a live webinar, or even on a 1:1 sales call, visuals always help! I always use slides to sell my sales page services – and it helps create a visual for my clients follow along with while we’re on the call.
  2. Using a sales page. This one is my favorite. With a beautifully designed sales page that is functional on all devices with conversion copy, it’s a great way to sell and promote your offer.
  3. A clean PDF. Seriously. So many people freak out because they think they need a fancy web page to sell their offers, but in reality, they don’t. A simple PDF can do the trick.

Conversion Design helps you sell even more, and a consistent brand helps people remember you.

Thanks for listening, and stay tuned for the next episode coming out tomorrow to help you get more conversions in your business!

Links mentioned:

Click here to listen to Day 1 of Get More Conversions

Click here to follow me on Instagram

 

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