The Design Business Show 070: Get More Conversions Day 3 – Create a Customer Journey That Connects and Converts

Director : Melissa Burkheimer | January 4, 2020
Check out episode 70 of The Design Business Show to learn how to create a customer journey that connects.

Welcome to Part 3 of Get More Conversions. My name is Melissa Burkheimer and I’m your host, and I’m super grateful that you’re here.

Before we get started, I wanna make sure that you’re subscribed to the podcast wherever you listen so you don’t miss out on all of the episodes when they come out over the next few days.

And, if you wanna watch these tips on video, you can head on over to Instagram and follow me there @melissaburkheimer and make sure you’ve turned on your notifications for IGTV episodes.

And don’t forget to share you watching these videos on your Instagram Stories, tag me @melissaburkheimer and use the hashtag #getmoreconversions for a chance to win free access to Conversion Design School™ and a free 30-minute session with me!

If you haven’t watched or listened to Day 1 or Day 2 yet, check out the episodes below or over on IGTV.

My third tip for getting more conversions is creating a customer journey that connects and converts.

Write down all the steps that happen from the time someone is interested, to after they click the buy button.

This will help you create your pre-launch experience to warm up your audience using design, and then you’ll have a step-by-step process you can follow to ensure they get the right emails at the right time.

When I get on a call to sell my sales page design services with clients, I use slides that outline the 4 phases of my design project, and I don’t really have to do much selling, because it becomes an easy yes for my clients once they see the results I get and how my process works.

When people are selling their offers, a popular thing to do is write a post it note on their wall with the person’s name celebrating the sale.

Don’t get me wrong. I love it when people celebrate getting new customers.

But if I’m being honest, I wish more course creators did more than just throw their customers inside of Kajabi or course platform and send them on their way.

There are a lot of ways to offer support inside your courses and programs:

1. Live coaching calls.

2. An onboarding email sequence.

3. A quiz to put them on the right track for success depending on where they’re at in life or business.

4. An online community for a place to ask questions.

5. Actual homework assignments.

6. Create discussions.

7. Weekly Office Hours.

When creating course plans, map out your entire customer journey before you start promoting. When you’re clear about the end result your clients will get, it will become easier for them to get it.

Better success stories equals more names on post it notes because the post it is just the start of the journey for your students and for you as a leader.

Your design can only do so much for you when you don’t have a clear offer or a customer journey that makes sense.

Thanks for listening, and stay tuned for the next episode coming out tomorrow to help you get more conversions in your business!

Links mentioned:

Click here to listen to Day 1 of Get More Conversions

Click here to listen to Day 2 of Get More Conversions

Click here to follow me on Instagram


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