Learn to write & design testimonials that sell using empathy and persuasion.
Welcome to Part 4 of Get More Conversions. My name is Melissa Burkheimer and I’m your host, and I’m super grateful that you’re here.
Before we get started, I wanna make sure that you’re subscribed to the podcast wherever you listen so you don’t miss out on all of the episodes when they come out over the next few days.
And, if you wanna watch these tips on video, you can head on over to Instagram and follow me there @melissaburkheimer and make sure you’ve turned on your notifications for IGTV episodes.
And don’t forget to share you watching these videos on your Instagram Stories, tag me @melissaburkheimer and use the hashtag #getmoreconversions for a chance to win free access to Conversion Design School™ and a free 30-minute session with me!
If you haven’t watched or listened to Day 1, Day 2 or Day 3 you can listen via the links below or over on IGTV.
My fourth tip for getting more conversions is learning to write and design testimonials that sell using empathy and persuasion.
Your potential customers want to know what kind of results they could get when they decide to work with you.
Testimonials do several things to help drive conversions:
1. They build credibility.
2. They show off your students and help them be more than a post it note on your wall.
3. They help your potential clients make the decision to buy, or not to buy.
If you have 25 testimonials on your sales page talking about how great you are, that’s great.
But it’s not what your potential clients need to be reading.
Your hot and cold leads need to be able to relate to the possibilities you create for your clients.
A single results-driven testimonial is better than 25 testimonials talking about how great you are.
When writing testimonials – take what someone gives you, and position it as a before and after.
Like “Before working with so and so, I really struggled _________. After taking their program, I got results immediately.”
Specifics are better.
“I was scared to invest, but…
“I was only earning X, and now I earn X.
“I really was not confident with my brand, and now I feel like a celebrity.
Covering objections helps too.
When you’re designing testimonials – you can think of unique ways to display their photo, name, and title. Try creating a headline, bolding important takeaways, and using varying font sizes.
Make sure your designs render well all over different platforms.
My sales page for Conversion Design School™ has 21 testimonials. And I have more that I can add.
I’ve grouped these several different ways.
- By authority. The influencers I’ve worked with give me credibility. If they trust me, the designers I mentor can, too.
- By designers I’ve mentored. There are 7 total, and I’ve styled some of them differently to really showcase their results.
- By other clients I’ve helped with conversions, sales pages, design, branding, and launches.
All 3 of these categories can show off my skill set and the results I’ve helped my clients get by using my conversion design skills, and I do that on purpose so I can convince designers to join, no matter what level they’re at.
If you wanna see the visuals, you can see them over on IGTV.
Thanks for listening, and stay tuned for the next episode coming out tomorrow to help you get more conversions in your business!
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