The Design Business Show 093: Get More Conversions Day 1 – Use Conversion Design Principles Throughout Your Launch Design

Director : Melissa Burkheimer | May 27, 2020

Hi! My name is Melissa & I wanna help you get more leads that convert into customers. This is Day 1 of 3 Where I’ll show you how to get more conversions in your business.

Before we get started, I wanna make sure that you’re following me on Instagram @melissaburkheimer!

And, if you want to win a free 30-minute session with me, all you have to do is post a photo of you watching each video, share it on Instagram & tag me @melissaburkheimer and use the hashtag #getmoreconversions, and each time you post, you’ll be entered to win. *This contest is in no way sponsored by or affiliated with Instagram.*

Each post counts as 1 entry, so if you watch all 3 videos, post each day, then that means you have 3 entries.

The last day to enter the contest is Friday, May 29, 2020 at midnight CDT and the winners will be notified via Instagram DM.

The main strategy I’ve used for 7 years in the online education industry is to help my clients get results is conversion design.

Design plays a major role in the entire conversion process, from the top to the bottom of the funnel.

Conversion-Centered Design focuses on persuasion, marketing, copy, empathy, design, and usability to achieve a single business goal.

The goal is usually for a user to take a single action on a landing page, which can be a lot of things, but when you’re launching, you want it to be a sale.

Using conversion design and incorporating it into your launch plan can help drive your sales.

It’s important to know that branding + graphic design are important and drive credibility & trust.

Conversion design drives sales & leads.

Three conversion design principles you can use throughout your entire launch design:

1. Directional cues to point your users in the direction they’re supposed to take next.

2. Lots of blank space on your page to give your users eyes a break.

3. A brightly colored call to action / CTA button that anyone could know it’s there.

You can implement these strategies throughout your entire launch design.

  • The check out page system
  • The opt-in system
  • The inquiry process
  • The comment system
  • The mobile design
  • The responsiveness
  • Every interaction

Conversion design can help you get better results – just remember to test everything, make your pages accessible, and mobile-ready.

Conversion Design can be implemented into your launch really simply, and taking the extra step to test all your pages will help you get more leads and sales.

Thanks for listening, and stay tuned for the next episode coming out tomorrow to help you get more conversions in your business!

Links mentioned:
Click here to get on the Waitlist for Conversion Design School™

Click here to follow me on Instagram

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